A DIGITAL AGENCY WITH ONE SIMPLE GOAL. TO MAKE OUR CLIENTS MORE MONEY!
Our job is to grow our client’s business. So what we do here at Fluence is technically growth marketing. Which makes us more than just an ordinary digital agency. We’re not bragging. We don’t need to. Our client portfolio over the last 9 years does a stellar job on its own. All our services are aimed at helping a business grow. And to maintain that growth over time. We drive insane amounts of online traffic. To websites. To social media profiles. To landing pages. And e-commerce stores. Because every like. Every lead. Every comment. Every tweet. It all starts with traffic.
We’ve rendered digital agency services to these companies and killed it..
Marketing is not just about making money. But it isn’t marketing if it doesn’t make money.
We should know. Because our achievements as a digital agency are the result of committing blood, sweat, tears, and bucketloads of money. Not to mention the time we have spent learning and refining the skills and techniques we apply in our work. So if you came here looking for a quick fix.. it’s probably not going to happen. We don’t do quick fixes. We do traffic. We do leads. And we do customers that you can sell to.
Let’s not get it twisted though.
You came here because you’re a business owner. And you want to make more money. We know.
Since the heyday of digital marketing in the mid-1990s, businesses have made money by turning advertising into traffic and traffic into profit. Not a lot has changed. We still drive traffic to landing pages, funnels, websites, blogs and e-commerce stores. We still convert that traffic into leads and those leads into sales. So in the digital agency setting, that’s what we do. Every day. All-day.
Here at Fluence, advertising our clients’ businesses is the lifeblood of our business.
So you may have just had the epiphany that making more money means you must first generate more traffic. And something in the back of your mind tells you that Fluence is the digital agency that can make that happen. And you’d be smack on point if that’s what you were thinking. We are indeed the right people to be speaking to. But a fundamental question remains unanswered.
Who the hell are we? What have we as a digital agency done that qualifies us to advertise your business online?
Great question. Let’s get into it.
We started out as a brand spanking new digital agency doing online marketing back in 2011. One of our very first power moves was reaching up to 40 000 people a day with a client’s brand message. On Facebook.
In 2013, after the business has grown a bit, we committed ourselves to a zero budget campaign for the largest motoring event in the world. We were asked to sell R500 000 worth of tickets using organic social media. We accepted. It was their second year in Durban and they needed to step their game up drastically from what they did the year before.
We realised that we had to be where every “petrolhead” was. So we became part of the motoring community by firmly embedding ourselves on the inside track. We engaged that community on Twitter, BBM, and Facebook as the platforms of choice. We even attended illegal drag races until the wee hours of the morning. The end result of all that wheeling and dealing with the petrolhead community was R3million in ticket sales. Generated on Facebook, Twitter and BBM.
Halfway through 2015, we were asked to execute on a digital campaign that a large ad agency had set up. They had hatchback vehicles, tablets, and MP3 players to give away as part of the campaign. We stepped in and decided we will keep the entire campaign on a single platform. This enabled us to maintain a singular voice and message flow. At the same time, it helped us funnel traffic to and convert on one platform. A dream for any digital agency.
The amounts of traffic we generated was insane. So much so that other brands wanted in on the action. We gave away truckloads of third party products for free in exchange for droplets of brand exposure.
The end result of this campaign was four super exciting car hand-over ceremonies, a few hundred brand new gadget owners, thousands of people across Gauteng and KZN getting free product and for our client.. (wait for it.. wait for it.. drum roll..) – a billion rand in revenue.
In 2016 we repeated this insane feat at a slightly smaller scale . This time for the largest private higher education provider in Southern Africa. We used R980 000 of an earmarked budget of R2.1 million and generated R70 million in revenue. Later that year – in a brand new campaign for their 2017 intake – we generated 3000 to 5000 leads per day for four months straight. We turned this jetstream of leads into R170 million in revenue. The money kept flowing in, but our time was up, so we did not see any more of the data.
All we did there was to drive traffic. Loads of traffic. Everything we conceptualized, deployed, customized and managed was part of a broad plan to drive as much traffic as we could. To every single one of their digital (and a few offline) touchpoints.
Because everything online starts and ends with traffic.
And that is who you’ll be dealing with when you do business with us. We’re a team of hyper passionate digital natives who see the growth of our digital agency ONLY when we grow our clients’ revenue.
The yardstick we use for measuring OUR success is YOUR success.
If we can make you win. We win! So go ahead. Book your Free Strategy Session.